Wondering about how many men and women will ask themselves 'What shall i wear?' tonight I'm simply starting this sunny morning with my daily advise for your visit at PREMIUM Exhibition.

Wednesday, July 6th

So after that PREMIUM MEN yesterday presented the upcoming styles and trends in menswear the official PREMIUM starts today at 10.00pm and will give buyers, press and all interested visitors the opportunity to have a look at  over 1.000 selected international women's and men's collection.

My special attention this time goes to STAND X-03 at the main entrance of the outside area - who else could manifest their unisex collection in a plain steel container than my all time favourite and Berlin-based label Sleep Is Commercial ?! After presenting their very first S/S  women's and men's collection 'People On Sunday' in 2010  the Berlin-based label rapidly conquered the market with their following 'Metropolitan Indian' F/W 2011 collection, got honored with the PREMIUM Young Designers Award in the category menswear and is now coming up with their current S/S 2012 men's and women's collection 'Sakura City'! So lets see with big eyes, open ears and a jumping heart what's behind the 'Made In Italy - Dreamed In Berlin' garments this year!

When: July 6th - July 8th, daily from 10am - 7pm
Where: Premium Exhibition, Sleep Is Commercial,  BOOTH X 03 (Main Entrance, Outside Area), Luckenwalderstr. 4 - 6, 10963 Berlin

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